In early July 2018 Jen Kuznicki delivered a speech in Toledo, Ohio. If the banner on the wall behind her is a clue, she was addressing a branch of the Tea Party.
If you ask a Tea Party member what the party stands for they will tell you small government, low taxes, personal freedom. Ask a leftist what it stands for they will tell you that they’re nazis. You can decide for yourself whether that tells you more about the Tea Party or leftists.
We join this halfway through a sentence. Kuznicki is telling the audience a little about herself. Rhetoricians call this Ethos. What to me is important is that she is talking to the audience. It may be a little halting, but so what? Her own real personality is coming through here, together with her personal charm. (I know she has plenty – I follow her on Twitter.)
But she doesn’t think she’s started yet.
At 0:39 she turns to her script, and now she is no longer speaking to the audience. Her mouth is relaying to the audience what she wrote earlier. She is now just a talking head, and great swathes of her personal charm have gone AWOL.
She’s a journalist, and a good one. What she’s reading is good stuff, and she’s reading it pretty well. But it isn’t her! Her personality is hidden behind that bloody script.
She doesn’t need that script. She thinks she does, but she doesn’t. With just a little tweaking to the structure, and a little guidance she could come out from behind that script, even from behind that lectern, and really engage that audience shooting from the hip.
When the video cuts away at the end, we hear the beginnings of good applause. In her own account on her website she tells us that she received a standing ovation. I believe it: as I said, this is good stuff. But it could so easily have been immeasurably better if Jen Kuznicki, as distinct from a talking head representing Jen Kuznicki, had done the delivery.
I’m not angling for business: I’m seventy-one and trying to slow down. But if she contacts me through this blog I’ll happily arrange to give her a free hour’s Skype consultation to set her on her way to scriptless freedom. Just as her writing needs to be read, her voice – her voice – needs to be heard.