William Hague reads to the CBI

William Hague, British Secretary of State for Foreign Affairs, gave an after-dinner speech to the CBI at Grosvenor House, London, in May 2012.

One of my first posts on this blog concerned a speech he had made at the Foreign & Commonwealth Office. I was underwhelmed by it, because he had been merely a talking head for a dreary FCO Press Release. Sadly, although I have given a link for you to see that critique, I shall be deleting it very soon. The video is no longer available on YouTube – perhaps the FCO were mortally stung by my comments.

Hague is one of the finest speakers around, and I should dearly love to post a critique of him in glorious full flight. Shall we see whether he did justice to himself at this dinner?

For nearly three minutes at the very beginning we are treated to his outstanding speaking ability. He settles and primes the audience, firstly thanking the previous speaker – not with hollow platitudes but with specific references to what he said – then moving seamlessly into reminiscent anecdotes about Boris Johnson. It is masterly. He does it with brilliantly judged humour that is suitably self-deprecating and superbly timed; but the real proof of the pudding is in the effect on the audience. He has them hooting with laughter which, this early in the proceedings, is notoriously difficult. You need to be as good as a stand-up comedian to do that, and he is. And of course all this is shot from the hip.

Again seamlessly, and starting from around 2:45, he gently moves us from that stunning opening to what he is here for. His eyes gradually go down to the script his Civil Servants have prepared and by 3:30 he is firmly on the political message. The transition is interesting, because little flashes of the real man continue to peep out before being suppressed below the persona of the Statesman.

Whether it is because of a residual legacy of that brilliant opening, or because he had more personal control over the content of this speech I don’t know; but even when the transition is complete and he is merely reading the script he is a little more animated than he was in that dreadful previous one on this blog. Nevertheless I feel my interest levels dropping steadily. He is reading to the CBI, and it might as well be a bed-time story.

William Hague being required to read a speech is like Frankel being harnessed to a milk-float. He’ll make the delivery process more exciting, but the product will be just as bland.

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