Donna Laframboise is a Canadian investigative journalist who has a blog called No Frakking Consensus. She is also the author of The Delinquent Teenager Who Was Mistaken for the World’s Top Climate Expert. She says that the blog began as notes for the book which is an expose of The Intergovernmental Panel on Climate Change. I’ve read her blog, and she writes well: how does she speak?
She seems not to bother with ethos. We seem not to be told anything about her credentials for standing there, speaking to us. Then again we don’t see her introduction. I have a suspicion that all her credentials were aired before we joined the party. The first we see and hear is about a minute’s worth of humble thanks and tributes to the host organisation – and this gives me an opportunity briefly to ride one of my hobby-horses.
In my experience this is a mistake. However sincerely we mean it – and I have no doubt she does – sticking a thank-fest on the front of a speech is mildly counter-productive. I hold this opinion not through firm knowledge as to why it should be (though you will see I have theories), but through studying audiences. It switches them off.
It could be that it smacks of smarmy Oscar award ceremonies; it could be that the audience is thinking that thou dost protest too much; it could be impatience – “yeah, yeah, just cut to the chase!”. I suspect there’s an element of much of that, but my favoured theory is that you belittle yourself at just the time you should be establishing your authority. Watch the start of this speech and she is thanking them for having bothered to leave their comfortable homes to listen to little old her.
I am certainly not saying that it is wrong to pay these tributes, merely that you should not do it at the beginning. You need to find another way to fill that audience-settling minute, and another place to put the tributes. It isn’t even good for hump-busting because you have yet to seize control of the proceedings. Look at how the first thing she does at the end of the thank-fest is to grab a drink of water. She still has a dry mouth! The audience is eagerly hear-hearing what she said, but they are not yet her audience.
Immediately afterwards she hits them between the eyes with a wonderful opening sentence, delivered with all the authority I could wish. That switches them on. Now they are her audience.
Within seconds she appears to commit an error which I bet any trainee of mine, or reader of my book, will have spotted. She refers to “a professor at the University of Colarado…” without naming him. I seize my notepad. A minute or so later it emerges that she merely deferred naming him until she could display him up on the screen. It was Roger Pielke jr.
Sadly that screen is off-camera, so we cannot tell how Pielke is represented. Is there a handsome portrait, together with a brief list of his accomplishments? Who knows? But this brings me to another of my hobby horses.
Visuals require very careful handling. They very easily break the rhythm of your speech, rob you of your audience’s focus, turn the thing into a slide-show-with-commentary. For us here, the one thing it doesn’t do is rob our focus because we can’t see the slides; but we can see to what extent her flow is impeded by suddenly playing second-fiddle to a bunch of pictures. Also she is surrendering her focus by looking at the big screen rather than at a slave screen in front of her. Were the slides worth it? I can understand why she used them: she wanted a rogues’ gallery. Maybe it worked: I don’t know. I listen in vain for sound clues from the audience, but without seeing the slides themselves I am unable to pass further judgement.
Concerning the speech as a whole, I have essentially one more observation. When referring to Roger Pielke (above) she concedes with respect that though she is sceptical he sincerely believes in the theory of man-made climate change. That sort of intellectual honesty is sadly too often lacking in the climate change debate. That makes her worth listening to. It also makes her worth reading.
When I posted here some weeks ago a critique of a speech by Matt Ridley, I held back on reading his book, The Rational Optimist, till after I’d published my critique. Likewise I have not yet read Laframboise’s book, The Delinquent Teenager Who Was Mistaken for the World’s Top Climate Expert. I note that on its page at Amazon there is a rave review for it from the same Matt Ridley. I really enjoyed Ridley’s book: I’m looking forward to Laframboise’s.